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What is Squidoo?

If someone asked you "What is Squidoo?" or how to get a squidoo lens, would you know how to answer? This page discusses why every internet marketer needs to get a squidoo lens and how to use it.

It is a relatively new site where anyone (like you and I) can create a free web page about our interest or passion. Seth Godin, a marketing hero of mine, came up with the idea. Squidoo is an example of a community-driven web 2.0 site.

Squidoo pages are called lenses and are really easy to create. It doesn't take any technical skill to create a lens and there are many different kinds of modules you can incorporate that create an interactive and visitor friendly site.

Squidoo Modules

Some of the important modules you will want to include on your page are:
1. Text blocks - This is where you put your articles or blog entries.
2. Polls - There are interactive poll modules you can incorporate so you can keep your finger on the pulse of your web page visitors. Get them involved. They will love you for it, Squidoo queen.
3. Guestbook - Allow your visitors to comment on your lens to keep things fresh. encourage visitors to include a link to their own Squidoo site. In this way, you begin to create a lens web. The interactivity and linking will increase the likelihood that your lens will get read.

Using Squidoo to Make Money

There are also modules that allow you to link to different online vendors like ebay, amazon and others. It is a great way to monetize your lens since you get a commission of all the money your page generates. Anyone can make money with Squidoo!

Squidoo is a great tool for you if you support charitable causes. 5% of all proceeds go to charity and you can decide to send all your commission to charity if you want to.

This is a great fund raising tool for charities also, because they can set up a lens and make money with Squidoo. They can also encourage all their contributors to set up lenses on Squidoo as well and have each Squidoo site funnel its commission to the charity.

Using Squidoo to Drive Traffic

Squidoo has the added super-bonus of sending huge amounts of highly targeted traffic to your web site for free!

Google and the other search engines love a Squidoo site and will send tons of traffic its way. A good lens based on a long tail keyword can easily achieve high page rankings on the search engines. And who knows? You might even end up in the Squidoo top 100!

You can set up a whole network of lenses targeting various keyword phrases. With some work you can get serious search engine traffic to your lens. Offer quality content on your lens and then drive your visitors back to your main site.

Always mention your main site in your Squidoo site. That is the whole purpose for creating a lens. Yes, it is great if you make some money through your lens, but your main objective is to take all the traffic your lens generates and direct it to your main site. Objective number two is to increase your page rank in the eyes of the search engines by having outside links pointing to your site. Read all about link building here.

What is Squidoo keyword targeting?

You can have lenses on Squidoo for every keyword phrase you are targeting. Create a network of targeted lenses and wow! What kind of traffic could you get? Let me know if anyone tries this. I would love to know how it goes for you.

What if your targeted phrase is taken? Not a problem, since lenses on Squidoo can easily be sold or transferred, even fully developed lenses can purchased for the right price. And buying a lens that is already generating good traffic will save you a lot of work.

So, what is Squidoo?

It is a great web site that allows you to create a web site about your interests, passions and causes for free. It also allows you to contribute to charity, make money for yourself and generate huge amounts of traffic to your web site. Squidoo establishes you as an expert in your field. As we have discussed before, that is incredibly important. Work hard and you might end up a Squidoo lensmaster!

Squidoo Secrets

Seth Godin, the man behind Squidoo has written a book on how to get the most value out of your squidoo lens and discusses Squidoo marketing. It is a great read.


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Travis,a friend of mine, put together this video on how to create a squidoo lens. I though it might be helpful, so here you go.

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