If someone asked you "What is Squidoo?" or how to
get a squidoo lens, would you know how to answer? This page discusses why every
internet marketer needs to get a squidoo lens and how to use it.
It is a relatively new site where anyone (like you and I) can create a free
web page about our interest or passion. Seth Godin, a marketing hero of mine,
came up with the idea. Squidoo is an example of a community-driven web 2.0 site.
Squidoo pages are called lenses and are really easy to create. It doesn't take
any technical skill to create a lens and there are many different kinds of modules
you can incorporate that create an interactive and visitor friendly site.
Some of the important modules you will want to include on your page are:
1. Text blocks - This is where you put your articles or blog entries.
2. Polls - There are interactive poll modules you can incorporate so you can
keep your finger on the pulse of your web page visitors. Get them involved.
They will love you for it, Squidoo queen.
3. Guestbook - Allow your visitors to comment on your lens to keep things fresh.
encourage visitors to include a link to their own Squidoo site. In this way,
you begin to create a lens web. The interactivity and linking will increase
the likelihood that your lens will get read.
Using Squidoo to Make Money
There are also modules that allow you to link to different online vendors
like ebay, amazon and others. It is a great way to monetize your lens since
you get a commission of all the money your page generates. Anyone can make money
Squidoo is a great tool for you if you support charitable causes. 5% of all
proceeds go to charity and you can decide to send all your commission to charity
if you want to.
This is a great fund raising tool for charities also, because they can set
up a lens and make money with Squidoo. They can also encourage all their contributors
to set up lenses on Squidoo as well and have each Squidoo site funnel its commission
to the charity.
Using Squidoo to Drive Traffic
Squidoo has the added super-bonus of sending huge amounts of highly targeted
traffic to your web site for free!
Google and the other search engines love a Squidoo site and will send tons
of traffic its way. A good lens based on a long tail keyword can easily achieve
high page rankings on the search engines. And who knows? You might even end
up in the Squidoo top 100!
You can set up a whole network of lenses targeting various keyword phrases.
With some work you can get serious search engine traffic to your lens. Offer
quality content on your lens and then drive your visitors back to your main
Always mention your main site in your Squidoo site. That is the whole purpose
for creating a lens. Yes, it is great if you make some money through your lens,
but your main objective is to take all the traffic your lens generates and direct
it to your main site. Objective number two is to increase your page rank in
the eyes of the search engines by having outside links pointing to your site.
all about link building here.
What is Squidoo keyword targeting?
You can have lenses on Squidoo for every keyword phrase you are targeting.
Create a network of targeted lenses and wow! What kind of traffic could you
get? Let me know if anyone tries this. I would love to know how it goes for
What if your targeted phrase is taken? Not a problem, since lenses on Squidoo
can easily be sold or transferred, even fully developed lenses can purchased
for the right price. And buying a lens that is already generating good traffic
will save you a lot of work.
So, what is Squidoo?
It is a great web site that allows you to create a web site about your interests,
passions and causes for free. It also allows you to contribute to charity, make
money for yourself and generate huge amounts of traffic to your web site. Squidoo
establishes you as an expert in your field. As we have discussed before, that
is incredibly important. Work hard and you might end up a Squidoo lensmaster!
Seth Godin, the man behind Squidoo has written a book on how to get the most
value out of your squidoo lens and discusses Squidoo marketing. It is a great
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